Free Keyword Grouping Tool
Group keywords by modifier, theme or any word you pick, then export SEO groups or Google Ads ad groups with match types. Free keyword grouping tool, no sign-up.
What is a keyword grouping tool?
A keyword grouping tool sorts keywords into buckets that share a modifier or theme, such as price, location, questions, brand or a product word. SEOs use the groups to plan site sections and content hubs. PPC managers use them to build tightly themed Google Ads ad groups, which keeps ads relevant and Quality Score healthy.
Grouping and clustering sound like the same job, but they answer different questions. Clustering asks “which keywords can one page rank for?” Grouping asks “which keywords share a theme I care about?” If you run a dog grooming business, you probably want every price keyword in one place, every location keyword in another, and every question keyword ready for the blog. That is a grouping problem, and a set of clear rules does it better than a similarity score.
This free keyword grouping tool gives you three ways to group: built-in modifier themes, your own named rules, and a “group by word” pivot that lists the repeated words in your list so you can tick the ones that deserve their own group. No dragging rows around a spreadsheet, and nothing leaves your browser.
Features
Questions, comparison and reviews, price and deals, buy and hire, location, audience, year and your brand are detected automatically.
Write lines like “Training: course, certification” and those groups take priority over the built-in themes.
See every word and two-word phrase that repeats in your list with its count, then tick checkboxes to turn them into groups.
Export a CSV with Campaign, Ad Group, Keyword and Criterion Type columns that imports into Google Ads Editor.
Pick broad, phrase and exact. The bracketed TXT export writes [exact] and “phrase” versions for quick pasting.
By default each keyword lands in its first matching group. Switch on multi-group mode to see every theme a keyword belongs to.
How to group keywords
Paste your keyword list
Add keywords from Google Keyword Planner, a search terms report or any keyword research export, one per line. Duplicates and stray quotes or brackets are cleaned up.
Add brands, locations and rules
Type your brand names and service areas, and write any custom groups you already know you need, such as product types.
Switch between theme and word view
Check the modifier theme tab, then open Group by word and tick the repeated words that should become their own groups.
Export for SEO or Google Ads
Download a plain CSV for your content plan, or the Google Ads CSV with your campaign name and match types for Ads Editor.
Keyword grouping vs keyword clustering: which do you need?
Use keyword grouping when you want keywords sorted by a shared modifier or theme you choose, for example all price terms or all city terms. Use keyword clustering when you want to know which keywords one page can rank for together. Many teams group first to plan sections, then cluster inside each group to plan pages.
| Keyword grouping | Keyword clustering | |
|---|---|---|
| Logic | Rules and shared words you control | Similarity between whole keywords |
| Output | Themed groups and ad groups | One cluster per page with a pillar |
| Best for | PPC structure, site sections, reporting | Content planning, avoiding cannibalization |
| Example group | “Price and deals”: dog grooming prices, cheap dog grooming | “how to groom a dog at home” with its close variants |
Run Load Example and you will see 31 dog and cat grooming keywords split into 7 theme groups plus 3 leftovers. The custom “Tools and kits” rule catches 9 product keywords before anything else, the Location theme picks up 6 terms including “dog grooming lahore” and every “near me” variant, and only “mobile dog grooming”, “dog grooming salon” and “dog spa” stay ungrouped. Switch to Group by word and the pivot shows “dog” in 25 keywords and “grooming” in 22. Those are the seed, not useful groups, so they are left unticked by default while words like “mobile”, “clippers” and “nail” are pre-selected.
How should you structure Google Ads ad groups?
Keep each ad group to one tight theme so the ad text and landing page can match the search. A good rule of thumb from years of account audits: if you cannot write one headline that fits every keyword in the group, the group is too broad. “Mobile dog grooming” and “dog grooming certification” share two words but have nothing else in common, and putting them together wastes clicks and drags down Quality Score.
- Split by intent first: price and buy terms usually convert best and deserve their own ad groups and budget.
- Separate locations: city keywords pair well with location-specific ads and landing pages.
- Keep questions out of most search campaigns: “how to groom a dog at home” is a blog topic, not a paid click for a salon. Add those terms to your negatives instead.
- Use phrase and exact as the default: broad match works best once you have conversion tracking and smart bidding in place.
- Watch CPC by group: grouping makes it easy to see which themes drive cost and which drive leads.
Before you launch, run the question and “free” groups through our negative keyword generator, and check the intent of each group with the keyword intent classifier.
Frequently asked questions
Is this keyword grouping tool free?
Yes. There is no account, no paywall and no limit on runs. You can group up to 1,000 keywords at a time and export as many CSV files as you need.
Can I import the export into Google Ads Editor?
Yes. The Google Ads CSV uses Campaign, Ad Group, Keyword and Criterion Type columns. In Google Ads Editor, use the import option for CSV and map the columns if asked. Check the campaign name matches an existing campaign or create it first.
What does group by word mean?
The tool counts every word and two-word phrase that appears in at least two keywords. You tick the ones you want, and each ticked word becomes a group holding every keyword that contains it. It is a fast way to find product types and modifiers in a big list.
Can a keyword belong to more than one group?
Only if you switch it on. By default each keyword goes to the first group that matches, which is what you want for ad groups. Multi-group mode is useful for analysis, such as seeing how many price keywords also mention a location.
How many keywords should an ad group have?
There is no hard rule. Most well-run accounts keep ad groups small enough that one set of ads clearly fits every keyword, often somewhere between a handful and twenty closely related terms.
Is my keyword data private?
Yes. Grouping happens entirely in your browser with JavaScript. Your keywords, brand names and rules are not uploaded to or stored on our server.
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Last updated: · By AM Digital Marketing Agency SEO Team
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