Free Link Building Campaign Planner
Plan a realistic link building campaign: competitor gap, links per month from your available hours, tactic mix, month-by-month targets, a first-4-weeks action plan, KPIs and a downloadable outreach tracker.
What is a Link Building Campaign Planner?
A link building campaign planner turns your goals and available time into a concrete plan: how many links you can realistically earn per month, which tactics to use, how many outreach emails that takes, and what to do week by week – so link building becomes a repeatable process instead of random outreach.
Most planners are blank templates. This one calculates your plan from the hours you have and typical success rates for each tactic, compares it with your competitors’ referring domains, and links every step to the free tool that does it.
What the Link Building Campaign Planner does
Built to do more than other free tools – every result comes with clear next steps and can be exported.
Compares your referring domains with competitors.
Links per month from your hours and tactic success rates.
From unlinked mentions to digital PR and local partners.
Emails, new links and focus for every month.
Step-by-step tasks linked to the right free tools.
Targets plus a downloadable outreach tracker CSV.
How to use the Link Building Campaign Planner
Click Load Example above to see a real result first.
Enter your site and keyword
Add 1–3 priority pages.
Add link numbers
Your and your competitors’ referring domains (optional).
Set time and tactics
Be honest about hours per week.
Click “Build My Plan”
Download the plan and tracker and start week 1.
Typical results per tactic
| Tactic | Effort vs. result |
|---|---|
| Unlinked mentions | Low effort, high success – start here. |
| Listicles / resource pages | Low–medium effort, steady wins. |
| Guest posts | High effort, strong relevance. |
| Digital PR / data | Highest effort, strongest links and AI citations. |
| Local partners | Easy for local businesses. |
Frequently asked questions
How many backlinks should I build per month?
There is no safe or unsafe number for earned links. Aim for steady growth that matches your capacity and focus on relevance – a few strong links beat many weak ones.
How long until link building shows results?
Usually 3–6 months. Google needs to discover the links and re-evaluate your pages.
What is a referring domain?
A unique website that links to you. Ten links from one site count as one referring domain.
Where do I find my referring domains?
Google Search Console > Links > Top linking sites, or any backlink tool.
Can I do link building without paying?
Yes. All tactics in this plan are white-hat and need time, not money. Paid links must be marked rel=”sponsored”.
Related free tools
Built and maintained by the AM Digital Marketing Agency SEO team. Last updated: .
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